Motion Nutrition launched in January 2016 with a range of seven organic sports nutrition powders and a range of Enhanced Motion encapsulated supplements. We were doing pretty good, for a new kid. At least that's what we thought.
No vegan protein!?
From our very first product reveal, from our first client outreach, we knew something was missing. There was an elephant in the room. Or rather, a big fat elephant-sized hole in the room, right in the middle of our beautiful product display.
“So where is your vegan protein?” A look of incomprehension followed our soft “we don’t have one” and our heads tilted in shame. How could we possibly launch a health-focused range of sports supplements without a vegan protein powder? Well we did have our Pre-Workout, and our Recovery blend, which were all vegan. But that simply didn’t cut it: no vegan protein powder!
Here’s the thing: we didn’t like vegan protein.
Now, we love our organic whey protein (and here's why). But don’t get us wrong, we’ve always known we needed a vegan protein powder. We just weren’t happy with anything we had come up with, anything our nutritionists put forward, or even anything we could find on the market, for that matter.
Let’s face it: vegan protein powders are not nice. Gritty or too sweet, they usually fall into two categories: ‘natural’ and unpleasant, or ‘flavoured’ and unpleasant (i.e. overly sweetened with stevia or sucralose).
So we were stuck. We simply did not want to offer a product we did not believe in, just because we needed a vegan protein. And we weren't able to come up with a product we truly liked.
Until now.
Yes, now, we’ve cracked it. It’s taken us over a year, but we’ve done it. We have finally managed to create a 100% plant-based protein powder which tastes delicious, blends beautifully, and is full of wonderful plant goodness with a complete amino acid profile. It’s sugar free and sweetener free, and just like all our products, it’s gluten free too.
Certified Organic to the highest standards via the Soil Association, we are thrilled to bring our first vegan protein powder to you, April 2017.
You’re going to love it.
